The system of knowledge, beliefs, values, rituals and artefacts by which a society or other large group defines itself is called:
A) culture.
B) long term orientation.
C) law.
D) social identity.

Question

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understand the major group factors that influence consumer behaviour. We shall define culture as the system of knowledge, beliefs, values, rituals and artefacts by which a society or other large group defines itself.

The System of Knowledge, Beliefs, Values, Rituals and Artefacts by Which