You play as part of your local football team. For training, you choose to focus on your own goal of increasing your fitness, rather than the team goal of improved game strategy. In doing so you are displaying a culture of:
A) masculinity.
B) uncertainty avoidance.
C) independence.
D) individualism.

Question

Quizplus · Accepted Answer

understand the major group factors that influence consumer behaviour. Individualism: the extent to which people focus on their own goals over those of the group. Western societies are generally 'individualistic', whereas Asian societies are more 'collectivist'.

You Play as Part of Your Local Football Team