An individual who considers themselves an 'Emo' adopts the characteristics, appearance, clothing, attitudes and music of the group. This is an example of a _____________ reference group.
A) social
B) aspirational
C) membership
D) dissociative

Question

Quizplus · Accepted Answer

understand the major group factors that influence consumer behaviour. Membership reference groups are groups to which the individual belongs. Individuals take on the attitudes and behaviours that define the members of the group.

An Individual Who Considers Themselves an 'Emo' Adopts the Characteristics