Your company has decided to investigate its likelihood of success if it expands its operations from a national company to a multinational company. The key environmental factors that your company must consider when analysing this extended marketing environment include political, economic, _______________, technological, _______________ and legal forces.
A) sociocultural, environmental
B) cultural, environmental
C) global, sociocultural
D) global, environmental
E) social, cultural

Question

Quizplus · Accepted Answer

outline the different types of macro-environmental forces. Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, technological, environmental and legal forces. This view of the macro environment is commonly abbreviated to 'PESTEL'.

Your Company Has Decided to Investigate Its Likelihood of Success