As part of your marketing PhD you decide to investigate factors affecting people's attitudes, beliefs, behaviours, preferences, customs and lifestyles. These macro environmental forces which you investigate are collectively known as:
A) political forces.
B) economic forces.
C) sociocultural forces.
D) technological forces.
E) environmental forces.

Question

Quizplus · Accepted Answer

outline the different types of macro-environmental forces. The term 'sociocultural forces' describes the social and cultural factors that affect people's attitudes, beliefs, behaviours, preferences, customs and lifestyles.

As Part of Your Marketing PhD You Decide to Investigate