An organisation recognising the ageing population and offering a 'Seniors' discount for older customers is most likely to be responding to:
A) technological forces.
B) political forces.
C) sociocultural forces.
D) legal forces.
E) environmental forces.

Question

Quizplus · Accepted Answer

outline the different types of macro-environmental forces. Sociocultural forces is a term used to describe the social and cultural factors that affect people's attitudes, beliefs, behaviours, preferences, customs and lifestyles. Demographic characteristics, such as age, are an example of a sociocultural force to which employers can respond.

An Organisation Recognising the Ageing Population and Offering a 'Seniors