As marketing manager for a large multi-national company, you consciously try to minimise the environmental impacts of your company's activities. One of your initiatives is to reduce waste within the office; another is to introduce recyclable packaging for your products. By engaging in these activities, you are practicing:
A) green marketing.
B) the triple bottom line.
C) greenwashing.
D) all of the options listed.

Question

Quizplus · Accepted Answer

discuss the importance of ethics and corporate social responsibility in marketing. Marketers engaging in activities to minimise environmental impact can be said to be practicing green marketing.

As Marketing Manager for a Large Multi-National Company, You Consciously