A popular measure of good corporate citizenship is:
A) Governing law and regulations.
B) The Triple Bottom Line.
C) sustainability policies.
D) Auditing.

Question

Quizplus · Accepted Answer

discuss the importance of ethics and corporate social responsibility in marketing. The triple bottom line is a measure of good corporate citizenship. It involves looking after the environment and employees; which, can assist a company to maintain or increase profits.

A Popular Measure of Good Corporate Citizenship Is