The set of moral principles that guide attitudes and behaviour are known as:
A) morals.
B) ethics.
C) doing what is 'right'.
D) corporate social responsibility.

Name: The set of moral principles that guide attitudes and behaviour are known as: A) morals. B) ethics. C) doing what is 'right'. D) corporate social responsibility.
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Question

Quizplus · Accepted Answer

discuss the importance of ethics and corporate social responsibility in marketing. Ethics refers to a set of moral principles that guide attitudes and behaviour.

The Set of Moral Principles That Guide Attitudes and Behaviour