Each year the Australian department store Myer holds a fashion parade as a public relations event to launch the next season's fashion. Along with the media, they invite key stakeholders such as their most valuable customers. These customers can best be described as people who:
A) purchase products for their own or someone else's use.
B) actually use a purchased good or service.
C) will potentially purchase a Myer product.
D) have occasionally entered a Myer premises.
E) none of the options listed.

Question

Quizplus · Accepted Answer

recognise that marketing involves a mutually beneficial exchange of value. Customers are those people who purchase products for their own or someone else's use, while consumers are people who use the good or service.

Each Year the Australian Department Store Myer Holds a Fashion