Which of the following would not be considered a partner in the formal definition of marketing?
A) Retailers who sell an organisation's products.
B) An organisation's supplier of raw materials.
C) Customers.
D) An advertising agency who writes the copy for an organisation's television commercial.
E) All of the options listed.

Question

Quizplus · Accepted Answer

recognise that marketing involves a mutually beneficial exchange of value. Partners are organisations or individuals who are involved in the activities and processes for creating, communicating and delivering offerings for exchange. Customers are not a partner because they are not involved in creating, communicating or delivering offerings for exchange.

Which of the Following Would Not Be Considered a Partner