A market can best be described as:
A) a group of customers with similar needs and wants.
B) a group of customers with different needs and wants.
C) a group of customers living in the same geographic area.
D) both a and c.
E) both b and c.

Question

Quizplus · Accepted Answer

recognise that marketing involves a mutually beneficial exchange of value. A market is a group of customers with different needs and wants. Markets can also cover different types of customers.

A Market Can Best Be Described As