Early in the New Year, you decide to turn an unwanted Christmas gift into cash by selling it on eBay. The auction is a success; your unwanted gift sells at a high price, and the winning bidder is very happy with their purchase. This scenario is an example of a successful marketing _________?
A) exchange
B) procedure
C) processes
D) campaign

Question

Quizplus · Accepted Answer

recognise that marketing involves a mutually beneficial exchange of value. When both parties have received a benefit and both parties had to give something up to receive something in return, it is considered a successful marketing exchange.

Early in the New Year, You Decide to Turn an Unwanted