Which phase of the marketing process explains why wine marketers, for example, would access market insight reports from a market research company such as the Nielson Company?
A) Understand.
B) Create.
C) Communicate.
D) Deliver.
E) Exchange.

Question

Quizplus · Accepted Answer

provide an overview of marketing and the marketing process. The understanding phase of the marketing process involves an analysis and assessment of the marketing environment and markets, as well as consumer and business buying behaviour. Wine marketers can access market insight reports in order to understand which wines they should range in their stores etc.

Which Phase of the Marketing Process Explains Why Wine Marketers