Marketing is an approach to business that puts the ______ at the heart of business decisions.
A) product
B) company
C) customer, client, partner and society
D) bottom line
E) employee

Question

Quizplus · Accepted Answer

provide an overview of marketing and the marketing process. Marketing is an approach to business that puts the customer, client, partner and society at the heart of all business decisions. Marketing requires customers to be at the core of business thinking. Rather than asking which product should we offer, marketers who adopt marketing thinking ask which product would our customers value or like us to offer.

Marketing Is an Approach to Business That Puts the ______