A group of university students decide to quit smoking together after seeing numerous government advertisements talking about the damage that smoking will do to your lungs. Which part of the definition of marketing is reflected by this change of behaviour in response to the governments' education campaign?
A) A mutual exchange of value between a customer and an organisation.
B) Creating, communicating and delivering a good, service or idea.
C) Individuals and organisations that are part of a product's supply chain.
D) Both a and b.
E) All of the options listed.

Question

Quizplus · Accepted Answer

provide an overview of marketing and the marketing process. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Marketing must involve an exchange that benefits both the customer who buys the product (a good, service or idea) and the organisation that sells the product (a good, service or idea). Through their education campaign, the government is seeking a change in behaviour. In exchange for the education, the students are changing their behaviour.

A Group of University Students Decide to Quit Smoking Together