In the last few years, consumers have been encouraged to use reusable bags, for their groceries and other goods. This practice, which seeks to minimise the negative impact of plastic bags on society is an example of:
A) societal market orientation.
B) production orientation.
C) sales orientation.
D) market orientation.

Question

Quizplus · Accepted Answer

provide an overview of marketing and the marketing process. Marketers' consideration of issues such as the sustainability of their products and the benefits their products might bring to society generally is known as 'societal market orientation'.

In the Last Few Years, Consumers Have Been Encouraged to Use