The primary function of the marketing plan is to __________.
A) establish how the entrepreneur will effectively compete and operate in the marketplace
B) show where the money will be spent to generate the desired level of sales revenue
C) determine who will be responsible for the sales function within the organization
D) determine how the venture will communicate with its target customers
E) None of the answers apply.

Question

Quizplus · Accepted Answer

The primary function of the marketing plan is to establish how the entrepreneur will effectively compete and operate in the marketplace by outlining strategies for reaching target customers and achieving competitive advantage.

The Primary Function of the Marketing Plan Is to __________