As discussed in the text, the __________ identifies the major interacting components, both internal and external to the firm, that enables the firm to successfully provide products and/or services to the marketplace.
A) marketing plan
B) marketing mix
C) marketing system
D) marketing structure
E) None of the answers apply.

Question

Quizplus · Accepted Answer

The marketing system identifies the major interacting components, both internal and external to the firm, that enable the firm to successfully provide products and/or services to the marketplace.

As Discussed in the Text, the __________ Identifies the Major