Effective marketing plans __________.
A) are based on facts and valid assumptions
B) are simple and short
C) are flexible
D) should specify performance criteria that will be monitored and controlled
E) All of the answers are correct.

Question

Quizplus · Accepted Answer

Effective marketing plans should be based on facts and valid assumptions, be simple and short, be flexible, and specify performance criteria that will be monitored and controlled. Therefore, all the provided options are correct.

Effective Marketing Plans __________