As discussed in the text, once target market(s) have been selected, a comprehensive customer profile should be developed based on __________.
A) what the venture has to offer them
B) their needs and buying behaviour
C) what the venture's competitors have to offer
D) the market opportunity that has been identified
E) None of the answers apply.

Question

Quizplus · Accepted Answer

A comprehensive customer profile should be developed based on their needs and buying behaviour to effectively tailor marketing strategies and offerings.

As Discussed in the Text, Once Target Market(s) Have Been