Which of the following would not be a characteristic of need-based segmentation, as discussed in the text?
A) measurable
B) actionable
C) substantial
D) differentiable
E) mutually exclusive
Correct Answer:
Verified
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Q68: As defined in the text, pursuing traditional
Q69: The promotional plan should include which of
Q70: As discussed in the text, the problem
Q71: As discussed in the text, need-based segmentation
Q73: An entrepreneur might use which of the
Q74: When segmenting and choosing a target market,
Q75: As discussed in the text, once target
Q76: Developing a comprehensive customer profile would take
Q77: The concept of proper relationship marketing is
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