As defined in the text, pursuing traditional goals of profit and revenue through unconventional means is known as __________.
A) guerilla marketing
B) tactical marketing
C) lean marketing
D) strategic marketing
E) None of the answers apply.

Question

Quizplus · Accepted Answer

Guerilla marketing is a strategy that seeks to achieve traditional business goals like profit and revenue through unconventional and creative means.

As Defined in the Text, Pursuing Traditional Goals of Profit