The first step in preparing the marketing plan is to __________.
A) define the business situation by conducting a situation analysis
B) set marketing objectives that are specific and measurable
C) determine marketing strategies and prepare action programs with assigned responsibilities
D) match feasibility of programs against available resources
E) None of the answers apply.

Question

Quizplus · Accepted Answer

The first step in preparing a marketing plan is to define the business situation by conducting a situation analysis, which involves understanding the current market conditions, competition, and internal capabilities.

The First Step in Preparing the Marketing Plan Is to __________