Decisions related to the use of wholesalers and retailers, how many and what type to use, geographic coverage, inventory, and transportation belong under which of the following marketing mix elements?
A) product
B) price
C) distribution
D) promotion
E) None of the answers apply.

Question

Quizplus · Accepted Answer

These decisions are related to the distribution element of the marketing mix, which involves the channels and logistics of getting the product to the consumer.

Decisions Related to the Use of Wholesalers and Retailers, How