As defined in the text, the combination of product, price, promotion, and distribution and other marketing activities needed to meet marketing objectives are known as __________.
A) the marketing mix
B) 3 P's and a D
C) marketing tactics
D) the marketing plan
E) None of the answers apply.

Question

Quizplus · Accepted Answer

The combination of product, price, promotion, and distribution is commonly referred to as the "marketing mix."

As Defined in the Text, the Combination of Product, Price