Decisions related to quality of materials, style, features, options, brand name, packaging, sizes, service availability, and warranties belong under which of the following marketing mix elements?
A) product
B) price
C) distribution
D) promotion
E) None of the answers apply.

Question

Quizplus · Accepted Answer

These decisions are related to the product itself, including its design, features, and associated services, which are all part of the product element of the marketing mix.

Decisions Related to Quality of Materials, Style, Features, Options, Brand