Decisions related to media alternatives, message, budget, role of personal selling, sales promotion, and publicity belong under which of the following marketing mix elements?
A) product
B) price
C) distribution
D) promotion
E) None of the answers apply.

Question

Quizplus · Accepted Answer

These decisions are part of the promotion element of the marketing mix, which involves strategies to communicate with and persuade customers.

Decisions Related to Media Alternatives, Message, Budget, Role of Personal