The third step in preparing the marketing plan is to __________.
A) define the business situation by conducting a situation analysis
B) set marketing objectives that are specific and measurable
C) determine marketing strategies and prepare action programs with assigned responsibilities
D) match feasibility of programs against available resources
E) None of the answers apply.

Question

Quizplus · Accepted Answer

The Answer of The third step in preparing the marketing plan is to __________.
A) define the business situation by conducting a situation analysis
B) set marketing objectives that are specific and measurable
C) determine marketing strategies and prepare action programs with assigned responsibilities
D) match feasibility of programs against available resources
E) None of the answers apply.

The Third Step in Preparing the Marketing Plan Is to __________