The concept of proper relationship marketing is based on __________.
A) appealing to the largest group of customers in the target market
B) the law of averages and big numbers
C) selective retention of high profile customers who share common characteristics
D) the realization that the majority of profits will likely come from a small percentage of the venture's customers
E) None of the answers apply.

Question

Quizplus · Accepted Answer

Proper relationship marketing focuses on building long-term relationships with a small percentage of customers who are likely to generate the majority of profits, rather than appealing to the largest group or relying on averages.

The Concept of Proper Relationship Marketing Is Based on __________