Marketing sustainability proceeds in three stages of separation from traditional marketing. Stage II is defined by collaborating with ______ to create sustainable products and services accompanied by reciprocal changes in consumer behavior.

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In Stage II of marketing sustainability, the focus is on collaborating with consumers to create sustainable products and services. This stage emphasizes the importance of engaging consumers in the process, leading to reciprocal changes in consumer behavior towards sustainability.

Marketing Sustainability Proceeds in Three Stages of Separation from Traditional