Happy Occasions is a small florist slated to open later this year. In preparation for the business launch, the owner is evaluating strategies to optimize their potential for success. If the owner wishes to focus on maximizing customer satisfaction, then what would an appropriate customer perspective initiative be?
A) Create weekly bouquet specials with different discounts available on different days.
B) Establish a customer loyalty program with points and incentives.
C) Optimize their ordering system to reduce incorrect orders and customer returns.
D) Provide training to employees to reduce turnaround times on orders.

Question

Quizplus · Accepted Answer

This question requires familiarity with a BSC and how to identify appropriate perspectives. Choice B is correct because the establishment of a customer loyalty program aligns with the objective of maximizing customer satisfaction. The remaining three choices are also initiatives the company could use to change aspects of their organization but align with other perspectives.

Happy Occasions Is a Small Florist Slated to Open Later