Happy Occasions is a small florist slated to open later this year. In preparation for the business launch, the owner is evaluating strategies to optimize their potential for success. If the owner wishes to focus on maximizing the number of new customers, then what would an appropriate customer perspective initiative be?
A) Create a customer referral program with points and incentives.
B) Distribute customer satisfaction surveys to gather data.
C) Hire an experienced customer service manager.
D) Maximize unique offerings and new arrangements

Question

Quizplus · Accepted Answer

This question requires familiarity with a BSC and how to identify appropriate perspectives. Choice A is correct because the creation of a customer referral program aligns with the objective of maximizing the number of new customers. The remaining three choices are also initiatives the company could use to change aspects of their organization but align with other perspectives.

Happy Occasions Is a Small Florist Slated to Open Later