Artemis Inc. is a major producer of high-end designer dog collars and other accessories. Over the past few years, their goals have focused on increasing sales and expanding into new territories. Management feels that they do not have a good handle on what their current year looks like compared to the past several years. They would like to use data analytics to fix this issue because they realize the relevance and importance these analyses have in a modern business landscape. With this information in mind, please answer the following questions.
a. After considering what management hopes to investigate, will data analytics be useful in their decision-making? Please support your answer.
b. If the company were to use data analytics, then what kinds of questions could they ask and answer using these analyses?
c. Are there any additional considerations that pertain to their use of data analytics? Does a potential for error or misuse exist?

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The Answer of Artemis Inc. is a major producer of high-end designer dog collars and other accessories. Over the past few years, their goals have focused on increasing sales and expanding into new territories. Management feels that they do not have a good handle on what their current year looks like compared to the past several years. They would like to use data analytics to fix this issue because they realize the relevance and importance these analyses have in a modern business landscape. With this information in mind, please answer the following questions.
a. After considering what management hopes to investigate, will data analytics be useful in their decision-making? Please support your answer.
b. If the company were to use data analytics, then what kinds of questions could they ask and answer using these analyses?
c. Are there any additional considerations that pertain to their use of data analytics? Does a potential for error or misuse exist?