In order to estimate BOTH the saturation level and the time pattern of market development, it is useful to compare the firm's product to its competitors with regard to elative advantage(s), compatibility and risk.
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Q1: The assumptions underlying the sales forecast are
Q2: Essentially, sales forecast and sales potential are
Q4: Logic and common sense is much more
Q5: The chain ratio method of estimating potential
Q6: Just-in-time production and distribution systems have reduced
Q7: The data obtained from consumer purchase surveys
Q8: Moving averages essentially smooth out random variables
Q9: Since sales data is always linear in
Q10: Regression models have proved to be the
Q11: The maximum sales reasonably attainable under a
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