The chain ratio method of estimating potential often results in the "discovery" of untapped segments and / or untapped purchasing power.

Question

Quizplus · Accepted Answer

The chain ratio method involves breaking down the market estimation process into several related steps or stages, each of which applies a different factor or ratio. This detailed breakdown can help identify specific segments or areas where potential demand has not been fully exploited, thus revealing untapped segments and/or untapped purchasing power.

The Chain Ratio Method of Estimating Potential Often Results in the "Discovery