Logic and common sense is much more important than statistical knowledge / expertise in the creation of market and sales potential estimates.
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Q1: The assumptions underlying the sales forecast are
Q2: Essentially, sales forecast and sales potential are
Q3: In order to estimate BOTH the saturation
Q5: The chain ratio method of estimating potential
Q6: Just-in-time production and distribution systems have reduced
Q7: The data obtained from consumer purchase surveys
Q8: Moving averages essentially smooth out random variables
Q9: Since sales data is always linear in
Q10: Regression models have proved to be the
Q11: The maximum sales reasonably attainable under a
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