Identify the situation where a new product, when compared to its major- and typically older- competitors is likely to have greater potential with increased chances of being achieved faster.
A) It has a lower relative advantage
B) It has greater risk involved
C) It has higher costs
D) It is has lower incompatibility
E) It has lesser benefits

Question

Quizplus · Accepted Answer

Lower incompatibility means the new product can easily fit into existing systems or habits of potential customers, making it more likely to be adopted quickly and successfully.

Identify the Situation Where a New Product, When Compared to Its