The sales force is a major potential source for valuable competitor data--although they are grossly underused by most firms.

Name: The sales force is a major potential source for valuable competitor data--although they are grossly underused by most firms.
Brand: Quizplus
Rating: 4.9 (45 reviews)

Question

Quizplus · Accepted Answer

Sales forces interact directly with customers who may share insights about competitors, and they observe market dynamics firsthand, making them a rich but often underutilized source of competitive intelligence.

The Sales Force Is a Major Potential Source for Valuable