Porter's value chain concept allows the firm to differentiate on the basis of inbound logistics, outbound logistics, operations advantage or tangible / intangible features.

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Porter's value chain concept identifies primary activities (including inbound logistics, operations, outbound logistics, marketing and sales, and service) and support activities that help a firm to create value. By optimizing these activities, a firm can differentiate itself based on efficiency, quality, or unique features, which can be tangible (like physical characteristics of a product) or intangible (like brand reputation).

Porter's Value Chain Concept Allows the Firm to Differentiate on the Basis