Identify the INCORRECT statement regarding changing nature of the marketing concept
A) Traditionally, it focused on the needs and wants of the customer
B) It realizes that meeting customer needs is not enough for success
C) It is now oriented, both, toward competitors as well as the customers
D) It focuses on meeting customer needs better than a competitor can
E) It realizes that intensive analysis of competition can substitute for a customer focus

Question

Quizplus · Accepted Answer

The incorrect statement is E because while modern marketing emphasizes understanding and analyzing competitors, it does not suggest that this can substitute for focusing on customer needs. Both customer focus and competitor analysis are essential components of effective marketing strategies.

Identify the INCORRECT Statement Regarding Changing Nature of the Marketing