Competitor analysis has received more attention in recent years because of all of the following reasons EXCEPT
A) Increased competition for customers in slow growth markets
B) Shorter product life cycles
C) Technological advances
D) Intensive analysis of competition substituting for customer focus
E) The increasing importance of foreign competition

Question

Quizplus · Accepted Answer

Competitor analysis focuses on understanding the strengths, weaknesses, opportunities, and threats posed by competitors in the market. While it has gained importance due to increased competition, shorter product life cycles, technological advances, and the rise of foreign competition, it does not substitute for customer focus. Instead, it complements customer analysis by providing a broader understanding of the market environment.

Competitor Analysis Has Received More Attention in Recent Years Because