At the product form competitive level, the product manager must convince customers that the _____ is / are better than others in the product form.
A) Generic benefits
B) Product category
C) Product form
D) Brand
E) Product features

Question

Quizplus · Accepted Answer

At the product form competitive level, the product manager's goal is to convince customers that their brand is superior to others within the same product form, highlighting unique qualities, benefits, or values associated with their specific brand.

At the Product Form Competitive Level, the Product Manager Must