Generic competition is most critical when
A) Competition is focused on rival brands in the same category
B) Competition is focused on rival product forms
C) A totally new product category is introduced
D) The market has reached maturity
E) The market is saturated

Question

Quizplus · Accepted Answer

Generic competition is most critical when a totally new product category is introduced because it challenges existing categories and can redefine consumer preferences and market dynamics.

Generic Competition Is Most Critical When