Identify the level of competition where the product management task involves convincing customers that their product category is the best way to satisfy needs.
A) Product category
B) Product form
C) Brand
D) Generic
E) Budget

Question

Quizplus · Accepted Answer

At the generic level of competition, product management focuses on convincing customers that their product category is the best way to satisfy their needs, as it involves competing with different types of products that fulfill the same basic need.

Identify the Level of Competition Where the Product Management Task