The use of predefined categories for defining competitive sets, provided by commercial data services and / or the US government, could completely overlook
A) Product form competitors
B) Product category competitors
C) Generic and budget competitors
D) Product feature competitors
E) Product value competitors

Question

Quizplus · Accepted Answer

Predefined categories often focus on traditional or direct competitors, potentially missing out on generic and budget competitors that don't fit neatly into established categories but still compete for the same customer base.

The Use of Predefined Categories for Defining Competitive Sets, Provided