Identify the INCORRECT statement pertaining to electronic scanners "reading" UPC codes at the point-of-purchase.
A) They provide fast, accurate behavioral data
B) They are best used for gathering data on infrequently purchased infrastructural goods
C) They are used to estimate sales and market shares for brands
D) They are useful for identifying patterns of repeat brand purchases and brand switching
E) They are widely used in the consumer packaged goods industry

Question

Quizplus · Accepted Answer

Electronic scanners are most effective for frequently purchased consumer goods rather than infrequently purchased infrastructural goods. They excel in tracking sales, market shares, and consumer behavior for items that are bought regularly, making them invaluable in the consumer packaged goods industry.

Identify the INCORRECT Statement Pertaining to Electronic Scanners "Reading" UPC