This approach to defining competition is based on customer reaction to product unavailability.
A) Judged overall similarity
B) Similarity within consideration sets
C) Product deletion
D) Substitution in use
E) Perceptual mapping

Question

Quizplus · Accepted Answer

Product deletion is the approach to defining competition that is based on customer reaction to product unavailability.

This Approach to Defining Competition Is Based on Customer Reaction