The usefulness of the consideration set concept is limited because of all of the following reasons, EXCEPT:
A) Due to sets changing from one purchase occasion to another
B) By variability across customers
C) By variability across distribution channels
D) By the fact that such sets are dynamic over time
E) Because of the static nature of these sets

Question

Quizplus · Accepted Answer

The consideration set concept is not limited by the static nature of these sets; in fact, consideration sets are dynamic and change over time, which is acknowledged in the reasons that do limit their usefulness (A and D). Variability across customers (B) and distribution channels (C) also presents challenges, making the static nature (E) the exception, as it does not limit the usefulness of the concept.

The Usefulness of the Consideration Set Concept Is Limited Because