The marketing planning sequence is a logical flow of events leading from data collection and analysis to strategy formulation to auditing the performance of the plan.

Question

Quizplus · Accepted Answer

The marketing planning sequence indeed follows a logical flow that starts with collecting and analyzing data, which then informs the formulation of a marketing strategy. After implementing the strategy, auditing or evaluating the performance of the marketing plan is crucial to understand its effectiveness and make necessary adjustments.

The Marketing Planning Sequence Is a Logical Flow of Events